La Proue Fragrance Debuts in Hollywood

This September, some of television’s biggest stars will be among the first to experience La Proue, the female-founded luxury fragrance house celebrating clean, coastal femininity and the power of women who chart their own course.

La Proue will make its official Hollywood debut backstage in the official Emmys Giving Suite, produced by Distinctive Assets in support of the Television Academy Foundation.

The brand’s newly launched Eau de Parfums, Phare 143 and Voilune will be showcased.

La Proue founder Leighanne Neville commented:

“I created La Proue as a reminder to stand in your own strength — feminine, grounded and confident. To introduce these fragrances backstage at the Emmys, surrounded by extraordinary artists and storytellers who have forged their own paths, feels incredibly meaningful. At its heart, La Proue is about every woman knowing she is at the helm of her own story.”

The exclusive backstage experience welcomes the evening’s presenters, performers, and nominees, where guests include Jamie Lee Curtis, Lisa Kudrow, Michelle Pfeiffer, Jean Smart, Zendaya, Quinta Brunson, Keri Russell, Claire Danes, Carey Mulligan, Dakota Fanning, and host Mariska Hargitay.  

Giving Suite attendees will be the first to experience La Proue fragrance.

Inspired by the salt-washed harbors of New England and the sunlit coast of California, La Proue’s debut fragrances capture two distinct expressions of modern coastal femininity. 

Phare 143, French for “lighthouse,” is a luminous floral inspired by the meeting of salt air and first light, while Voilune evokes the quiet magnetism of coastal dusk. 

Both Eau de Parfums are crafted with clean ingredients, hand-poured in California, and Leaping Bunny certified.

French for “the bow of the ship,” La Proue was inspired by Neville’s lifelong connection to the sea from being raised on the coast of Massachusetts.